FamilyLife Builds Brand Consistency and a Self-Service Print Portal with Chalk Line
How can a nonprofit maintain brand consistency without requiring its internal marketing team to manage every print request? FamilyLife partnered with Chalk Line to create a custom print-on-demand portal where staff and volunteers can order approved branded materials directly. The result is greater brand consistency, reliable quality control, and an easier ordering experience without adding administrative work for the FamilyLife brand team.
The Challenge
FamilyLife is a ministry of Cru that exists to help families grow together and impact their corner of the world. When FamilyLife relaunched its brand in 2021, the organization needed a better way to put its new brand into the hands of staff and volunteers.
Before Chalk Line, FamilyLife did not have a centralized print-on-demand corporate identity library. Branded materials such as business cards, letterhead and note cards were produced through multiple vendors, which created inconsistencies in both design and print quality.
Even more challenging, requests for these materials had to be processed through FamilyLife's internal teams. The brand team needed a solution that would protect the integrity of the new brand while making it easier—not harder—for staff to use it.
The Solution
Chalk Line worked with FamilyLife to create a custom online print portal featuring the organization's approved branded materials. FamilyLife supplied the original designs, and Chalk Line turned those assets into an easy-to-use print-on-demand system. Staff and volunteers could now order the materials they needed directly rather than routing individual requests through the internal brand team.
Chalk Line also provided access to its design team for resizing and templating when needed, produced complimentary samples so FamilyLife could verify print quality, and continued to update the store as new products and needs emerged.
Just as importantly, FamilyLife has direct access to the Chalk Line team when support is needed. The result is a nonprofit print fulfillment system that combines self-service convenience with centralized brand standards and consistent quality.
The Results
FamilyLife's partnership with Chalk Line has delivered:
Greater consistency across printed brand materials
Reliable print quality and quality control
A simple, self-service ordering experience for staff and volunteers
Less administrative work for the internal brand team
Competitive pricing and reasonable minimum orders for budget-conscious teams
Easy additions and updates as the organization's needs change
Direct, responsive support from the Chalk Line team
Perhaps most telling: FamilyLife reports receiving no complaints from staff about orders placed through its Chalk Line store. The partnership has also helped the internal brand team build credibility. By giving staff a dependable way to order high-quality, approved materials, FamilyLife can make its brand easier to use while maintaining the standards established during its relaunch.
What FamilyLife Says
“Chalk Line has helped us deliver on all of our original objectives: greater brand consistency, consistent quality control and ease of use for our staff. We consider them an extension of our team and a critical partner in the successful relaunch and stewardship of our brand.”
Joy Roark, VP Brand Experience | FamilyLife
Make Your Brand Easier to Manage—and Easier to Use
If your nonprofit needs a custom print portal that gives staff easy access to approved materials while protecting brand consistency and quality, talk with Chalk Line about creating a print-on-demand solution for your organization.